Popular apparel company Adidas is apologizing for their new 1972 Olympics shoe campaign, which features pro-Palestine activist Bella Hadid.
(PLGNN) - Adidas is apologizing for the launch of their ad campaign starring model Bella Hadid wearing a revamped shoe from the 1972 Olympics, where Palestinian terrorists murdered 11 Israeli Athletes and coaches.
During the 1972 summer Olympics in Munich, Germany, Palestinian terrorist group Black September infiltrated the Olympic Village, killed two members of the Israeli Olympic team, and took nine others hostage. The terrorists later killed the hostages.
Bella Hadid has been extremely outspoken about her support for Palestine following terrorist group Hamas's surprise attack on Israel on October 7th, which killed over 1,000 Israelis and took 250 hostage. Hamas is the Palestinian-elected governing authority of Gaza, which is one of the two Palestinian territories.
Hadid came under fire last month when she reposted an Instagram post falsely claiming that Hamas made one of their hostages a cake on his birthday. The hostage, who was rescued last month by the Israel Defense Forces (IDF), said that Hamas mocked him on his birthday.
Israel posted on X, saying, "Adidas recently launched a new campaign for their shoes to highlight the 1972 Munich Olympics. Eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics. Guess who the face of their campaign is? Bella Hadid, a half-Palestinian model who has a history of spreading antisemitism and calling for violence against Israelis and Jews. She and her father frequently promote blood libels and antisemitic conspiracies against Jews."
(PLGNN) - Adidas is apologizing for the launch of their ad campaign starring model Bella Hadid wearing a revamped shoe from the 1972 Olympics, where Palestinian terrorists murdered 11 Israeli Athletes and coaches.
During the 1972 summer Olympics in Munich, Germany, Palestinian terrorist group Black September infiltrated the Olympic Village, killed two members of the Israeli Olympic team, and took nine others hostage. The terrorists later killed the hostages.
Bella Hadid has been extremely outspoken about her support for Palestine following terrorist group Hamas's surprise attack on Israel on October 7th, which killed over 1,000 Israelis and took 250 hostage. Hamas is the Palestinian-elected governing authority of Gaza, which is one of the two Palestinian territories.
Hadid came under fire last month when she reposted an Instagram post falsely claiming that Hamas made one of their hostages a cake on his birthday. The hostage, who was rescued last month by the Israel Defense Forces (IDF), said that Hamas mocked him on his birthday.
Israel posted on X, saying, "Adidas recently launched a new campaign for their shoes to highlight the 1972 Munich Olympics. Eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics. Guess who the face of their campaign is? Bella Hadid, a half-Palestinian model who has a history of spreading antisemitism and calling for violence against Israelis and Jews. She and her father frequently promote blood libels and antisemitic conspiracies against Jews."
Adidas issued a statement to FOX Business, saying, "The adidas Originals SL72 campaign unites a broad range of partners to celebrate our lightweight running shoe, designed more than 50 years ago and worn in sport and culture around the world. We are conscious that connections have been made to tragic historical events - though these are completely unintentional - and we apologize for any upset or distress caused. As a result we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do."
It was not mentioned whether Adidas will remove Hadid from the ads.
It was not mentioned whether Adidas will remove Hadid from the ads.
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